Amazon and Huge’s Hackathon Helps Spur Social Good Ideas at Cannes

The winner uses Amazon Alexa to help people walk home safely

Huge and Amazon hosted a hackathon at Cannes focused on solving international issues. Courtesy of Huge

What if Cannes Lions became more like the World Economic Forum’s meeting in Davos, Switzerland by spending the week figuring out how to solve the world’s problems rather than only celebrating last year’s awards or next year’s ROI?

@martyswant Marty Swant is a former technology staff writer for Adweek.