How Amazon Has Affected the Online Customer Experience

Over the past few weeks, Total Retail has been giving readers an inside look at our latest research report, “The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader.” The report analyzes the impact Amazon’s growing influence is having on the retail industry, and what retailers are doing as a result, from increasing spending on technology to implementing some of Amazon’s digital innovations on their own sites.