Taylor Knight

Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

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8 Marketers of Tomorrow

Performance Marketing

There can only be one “Marketer of the Year.” However, there are so many other marketing professionals doing amazing things at their companies. We want to shine a light on [...]

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Top Mergers and Acquisitions Affecting the Marketing Industry

Performance Marketing

The marketing technology industry is a space full of activity. With that many solutions comes a lot of movement in the form of mergers and acquisitions. Here’s a look at [...]

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How to Build a Tech Stack

Marketing Innovation

Building a technology stack, or a combination of software products and programs used to create your marketing capability, is often an overwhelming task for marketing professionals. There are so many [...]

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Wal-Mart Partners With Google for Voice Shopping

Ecommerce

Wal-Mart and Google are partnering to enable voice shopping through Google Assistant, Google’s virtual assistant that lives on devices like its Google Home.

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How Amazon Has Affected the Online Customer Experience

Ecommerce

Over the past few weeks, Total Retail has been giving readers an inside look at our latest research report, "The Amazon Effect: How Retailers Are Adapting Their Businesses to Better [...]

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Estée Lauder Introduces AR Try-On Experience

Fashion & Apparel

The augmented reality (AR) capability allows brands, like Estée Lauder, to offer consumers a realistic try-on experience through Web and mobile sites.

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Why Under Armour Built a ‘Math House’

Performance Marketing

Marketing departments have experienced major shifts and transformations since the rise of digital channels. New roles, like chief digital officers, content creators and data scientists, are now all necessary team [...]

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AI Doubles Email Subscription Base for Luxury Retailer

Email Marketing

A consumer’s inbox is a noisy, crowded place. On average, people receive 88 emails every day — sales, offers, coupons codes, etc. How, as a marketer, can you get your [...]

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2017 Marketing Predictions From Industry Experts

Performance Marketing

In what seems to be the blink of an eye, we are already several weeks into 2017. As a marketer in today’s fast-paced, competitive industry, it’s more important than ever [...]

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Proposed Online Sales Tax Changes for 2017

Ecommerce

This year, online sales tax is a big issue. Changes to online sales tax laws have the ability to completely reshape how business is done. Currently, there are four pieces [...]