Why Instagram Live Could Be the QVC of Social Media

Can Instagram Live revive flash sales and become this decade's QVC?

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How do you buy a Kylie Jenner Lip Kit? You religiously follow her social media, wait for a tweet, and then it’s go time.

Kylie Cosmetics are often sold out within minutes after she tweets about them. Flash sales are nothing new, but social media has given the marketing tactic new life and, with the introduction of Instagram’s live video feature, the waning trend of flash sales may turn around.

Instagram announced live video in November and has been rolling it out over the past few months.

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