Allbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection Available Only on Instagram

The products won’t appear on the company’s site at all

Allbirds, the comfortable shoe that people can’t stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram.

The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some marketers suggest it’s a trend that’ll keep on happening.

Today, brands need to meet their customers where they are—be that in-store, online, or on social—and provide them with a unique and memorable experience that makes them feel valued,” said Brennan Wilkie, svp customer experience strategy at InMoment, a customer experience platform.

Allbirds first teased the collection in an Instagram post on Feb.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in