All U.S. Election-Related and Issue Ads on Facebook Must Now Be Labeled

Disclosures will reveal who paid for them


Facebook announced today that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid for them.

Twitter revealed a similar tactic Wednesday, saying that it was teaming up with nonprofit civic organization Ballotpedia to create election labels for the accounts of candidates running in the 2018 U.S. midterm elections.

Facebook director of product management Rob Leathern said the company is giving advertisers “a short window of time—the next week or so” to make sure they go through this process before they are prevented from running ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in