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[Editor’s Note: Additional coverage on Facebook policies and guidelines affecting advertisers and marketers is available through the Facebook Marketing Bible, our comprehensive guide to marketing brands, products, and content on Facebook.]
Facebook updated its advertisement policy guidelines with significant new restrictions to ads for or depicting alcohol last month. All alcohol ads must be targeted by country, cannot target any users in a set of predominantly Middle Eastern countries, and can’t include creative that misleads users to think alcohol is healthy, suitable for minors, or a contributor to success.
Facebook has also stripped out the portion of the guidelines regarding its Demographic