Airlines Can Now Better Target Travelers With Ads on Facebook and Instagram

The emphasis will be on the mobile experience

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Facebook is introducing additional ways for airlines to target summer travelers across Facebook, Instagram and Facebook’s Audience Network.

Today, the social network announced it’s rolling out dynamic ads for flights. The updates—which arrive just as the travel season gets underway for the summer—will let marketers target a person across devices based on route, schedule and price (for example, if a consumer searches for flights to California over Memorial Day, an airline could retarget the person with an ad for that flight).

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