After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

Diversification is key

Facebook's algorithm changes are forcing publishers to stay nimble. Photo Illustration: Yuliya Kim; Sources: Getty Images, Facebook

When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, publishers that hadn’t diversified across many platforms faced a reckoning. David Cohen is editor of Adweek's Social Pro Daily.