Affiliate Content Is Bringing Brand and Performance Marketing Together

Here's how to collapse the false divide between two essential goals

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Content’s role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for 40% of affiliate traffic—by 2020, content’s share of traffic had grown to 50%, and in 2021, it was reported content drove 65% of traffic.

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