Affiliate Marketing Modernization Brings New Possibilities

The goals of advertisers and publishers have changed, and this category needs to keep up

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Outdated. Old school. These are the labels tossed out to disparage affiliate marketing.

As a long-term survivor of decades of ad-tech evolution and hyperbole, affiliate is often tagged as a low-tech marketing option that lacks the data sophistication and customization options of formats that rely on identifiers and cookies.

This assumption couldn’t be further from the truth. The calls for modernizing affiliate marketing have been answered—and the result is something truly great.

As digital marketing becomes increasingly dynamic, affiliate is doing the same.



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