Adweek Together: The Future of AR

Marketing professor and Adweek Academic Council member Joachim Scholz on how to create an engaging experience

Augmented reality has been on the rise as a marketing tool. It brings the in-store buying experience into consumers’ homes, especially as physical stores close or remain closed during the pandemic. And the technology is evolving, with platforms adding cool new features and the next generation using it to power cause-related campaigns