Advertisers Are More Concerned Than Ever About Brand Safety, According to New Study

Particularly on social media platforms

58% of respondents said they were more concerned about brand safety this year than they were in 2017. Getty Images

Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising decision-makers released Wednesday.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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