Facebook Makes Ads Manager, Power Editor Easier to Use

Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network.


Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network.

The changes are aimed at enabling advertisers to more easily buy, optimize and manage ad campaigns on Facebook, and updated versions of both Ads Manager and Power Editor will begin rolling out Thursday to “a small percentage of advertisers,” with a wider rollout “in the coming months.”

The social network outlined the changes to both tools in a Facebook for Business post, saying of Ads Manager:

Ads Manager continues to be the single destination for advertisers to create, edit and analyze Facebook ads, and now it features a streamlined layout that brings performance metrics to the forefront of the tool.

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