Facebook Multi-Product Ads Now Available via Power Editor

Facebook introduced multi-product ads last June, and they are now available via Power Editor

MultiProductAdsPowerEditorFacebook introduced multi-product ads last June, and they are now available via Power Editor.

The social network said in a June Facebook for Business post revealing the then-new feature:

Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description and click target.

Say you’re an online retailer that’s looking to reach people who browsed your site without making a purchase. Combining the multi-product ad unit with custom audiences from your website, you can produce a carousel of different items — like handbags, sundresses and sandals — to show in News Feed to specific audiences.

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