Facebook Officially Launches Ads API, Opening Efficient Ad Management Tool Development

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Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex to conducted through Facebook’s self-serve ad tool.

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