Adidas Is Ratcheting Up Live Video for International Yoga Day and the Summer Solstice

Gear marketer underscores how brands keep testing the space

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There are companies that have dipped their toes into the livestreaming waters, and there are the few that have straight cannonballed into the pool. Adidas is one of the brands going for it, having already done more than 50 livestreams in recent months.

Today, the sports-gear marketer is celebrating International Yoga Day and the summer solstice with a livestream on Adidas.com while syndicating the footage via Facebook and Twitter. Utilizing livestreaming platform Brandlive, it will be Adidas’ biggest livestream to date and will include an ecommerce play for a new line of yoga pants.

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