Adidas Is Ratcheting Up Live Video for International Yoga Day and the Summer Solstice

Gear marketer underscores how brands keep testing the space

The brand appears to be committed to livestreaming. Adidas

There are companies that have dipped their toes into the livestreaming waters, and there are the few that have straight cannonballed into the pool. Adidas is one of the brands going for it, having already done more than 50 livestreams in recent months.

@Chris_Heine Christopher Heine is a New York-based editor and writer.