Big Networks Drive More Traffic, Niche Networks Drive Higher ROI

Pinterest might not drive as much traffic as Facebook, but the average order value from a home and garden share on Pinterest was nearly double the industrywide average

AddShoppersWhatExactlyIsAShareWorth650Sometimes calculating a tangible return for social media investment isn’t as simple as it seems, especially when analyzing the return across different media channels. A report from Addshoppers provides insight into how ROI can vary greatly across different social networks, which sites generate most revenue per share and which drive the most traffic.