AdAge Digital: Brands As Content Creators

We’re here at Advertising Age‘s Digital Marketing Conference in New York. This is the first AdAge event to sell out, as they had to open a second room for simulcasting.

AdAge Editor Jonah Bloom emerges to greet the crowd. Among his comments, “[Digital] Coverage is often about excitement of technology and interaction with consumers, but not about monetization and how marketers should be involved. At AdAge we aim to change that.”

Jonah spent time with TV execs last week, and they are now talking about, “being in the business of video,” a marked change from just a few years ago.

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