Ad Tech

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

Telenor offloads cross-device unit after 2016 purchase

Experian and Tapad logos
Experian has made several investments in the identity resolution space in recent years. Experian, Tapad

By Ronan Shields

November 20, 2020

As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based specialist Near acquired French outfit Teemo.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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