Ad.ly Removed From Facebook for Monetizing the News Feed Through Paid Page Update Endorsements

Earlier this month, a company called Ad.ly that was previously paying celebrities to endorse brands through their Facebook Page updates complied with Facebook’s request to stop operating on the social network. At the time it was unclear what policy Ad.ly had specifically broken, but we’ve now learned from Facebook that the company was violating Section 3.1 of the site’s terms of service which dictates “You will not send or otherwise post unauthorized commercial communications (such as spam) on Facebook.”