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Advertising is an important method of funding the distribution of content. Since it became the norm to distribute content for free on the web in the early 2000s and in mobile apps since the 2010s, advertising revenues have helped support entertainment companies, media sites and even tiny special interest blogs to stay in business.
With the news that ad blocking is purportedly costing all companies displaying ads up to $21.8 billion a year in revenues and ad blocking coming to Safari on mobile, there is clearly a problem with digital display advertising for consumers.