Acura Turns a Popular TV Commercial Into a Game for Mobile, Desktop, Facebook

Beat This evolved from the automaker’s 'Less Talk, More Drive' campaign

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Automaker Acura is extending its “Less Talk, More Drive” television campaign to a game that can be played on mobile and desktop, and via Facebook’s Instant Games platform.

MullenLowe, Acura’s agency of record, devised and executed the campaign.

Beat That, which is free, lets players race on six unique tracks that were featured in the TV spot, driving the corresponding Acura vehicle. The company said each track represents an iconic era of gaming, ranging from the eight-bit style of the 1980s and 1990s to more modern photo-realistic looks, while each vehicle offers its own unique driving character and performance attributes.

The six game levels, vehicles and cars are:

  • Level 1: 1991 Acura NSX, 8-bit Beach
Acura

  • Level 2: 1998 Acura Integra Type R, Warehouse Complex
Acura

  • Level 3: 2020 Acura RDX A-Spec, Snowy Summit
Acura

  • Level 4: Acura ARX-05 Daytona Prototype race car, Grand Prix Circuit
Acura

  • Level 5: 2020...
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