Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
The Super Bowl has always been the “Big Game” not just for sports fans, but for the entire marketing industry. Many viewers watch the game solely for the ads, and marketers look to each year’s event as a barometer for the health of TV advertising.