Portrait of Aaron Goldman

Aaron Goldman

Aaron Goldman is chief marketing officer at 4C, a data science and marketing technology company

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TV Convergence Will Create a More Lucrative Future for Athletes

Voice

As TV converges, the overall dynamics of the distribution of wealth in sports are changing.

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Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

Brand Marketing

It also showed them to be a frontrunner among athletes.

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How Snapchat’s Pace of Innovation Is Pushing the Industry Forward

Performance Marketing

Opinion: 95 percent of impressions for Snap Ads were served programmatically.

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Why Live Video is the Apex of the TV-Digital Convergence

Performance Marketing

Opinion: As the lines blur, the imperative narrows in on "right time."

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Super Bowl LII Proves the Dawn of TV’s Next Golden Age, Not Its Death

Performance Marketing

Opinion: Take a step back from the channel-focused approach and optimize around audiences.

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Social Media Is Dead … Long Live Social Advertising

Performance Marketing

Opinion: The final nail in the coffin may have been Snapchat’s redesign.