Aaron Goldman is chief marketing officer at 4C, a data science and marketing technology company
TV Convergence Will Create a More Lucrative Future for Athletes
As TV converges, the overall dynamics of the distribution of wealth in sports are changing.
Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike
It also showed them to be a frontrunner among athletes.
How Snapchat’s Pace of Innovation Is Pushing the Industry Forward
Opinion: 95 percent of impressions for Snap Ads were served programmatically.
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on "right time."
Super Bowl LII Proves the Dawn of TV’s Next Golden Age, Not Its Death
Opinion: Take a step back from the channel-focused approach and optimize around audiences.
Social Media Is Dead … Long Live Social Advertising
Opinion: The final nail in the coffin may have been Snapchat’s redesign.