Aaron GoldmanOpinion Contributor@4CInsightsAaron Goldman is chief marketing officer at 4C, a data science and marketing technology company Voice TV Convergence Will Create a More Lucrative Future for Athletes As TV converges, the overall dynamics of the distribution of wealth in sports are changing. Voice Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike It also showed them to be a frontrunner among athletes. Social Pro Daily How Snapchat’s Pace of Innovation Is Pushing the Industry Forward Opinion: 95 percent of impressions for Snap Ads were served programmatically. NewFronts Why Live Video is the Apex of the TV-Digital Convergence Opinion: As the lines blur, the imperative narrows in on "right time." Social Pro Daily Super Bowl LII Proves the Dawn of TV’s Next Golden Age, Not Its Death Opinion: Take a step back from the channel-focused approach and optimize around audiences. Social Pro Daily Social Media Is Dead … Long Live Social Advertising Opinion: The final nail in the coffin may have been Snapchat’s redesign.