TV Convergence Will Create a More Lucrative Future for Athletes

What's happening with the NCAA is only the beginning

Athletes, LeBron James, Kevin Durant, and Tom Brady on TV surrounded by falling money
Dynamics will continue to change with TV convergence for athletes. Photo Illustration: Trent Joaquin; Source: Getty Images

The NCAA’s recent ruling that allows student-athletes to generate income from their likenesses is garnering a lot of attention. People are debating the longstanding question of whether these students should be able to profit from their role in a business that drives $995 million a year in licensing revenue.

@4CInsights Aaron Goldman is chief marketing officer at 4C.