TV Convergence Will Create a More Lucrative Future for Athletes
What's happening with the NCAA is only the beginning
Dynamics will continue to change with TV convergence for athletes.
Photo Illustration: Trent Joaquin; Source: Getty Images
The NCAA’s recent ruling that allows student-athletes to generate income from their likenesses is garnering a lot of attention. People are debating the longstanding question of whether these students should be able to profit from their role in a business that drives $995 million a year in licensing revenue.
