Social Media Is Dead … Long Live Social Advertising

Opinion: The final nail in the coffin may have been Snapchat’s redesign

Organic social has been dead for years merrymoonmary/iStock

Social has never been healthier as an advertising channel while more troubled as a media platform. How did this come to be? And what does it mean for brands?

@4CInsights Aaron Goldman is chief marketing officer at 4C.
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