Why Live Video is the Apex of the TV-Digital Convergence

Opinion: As the lines blur, the imperative narrows in on ‘right time’

Must-see TV moments still must be experienced immediately Marco_Piunti/iStock

The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we’ve seen Twitter unveil a slate of livestreaming programs, coupled with new video advertising services. Hulu and YouTube, likewise, made live programming monetization a focus of their NewFronts presentations. Meanwhile, even The New York Times is looking seriously at expanding into TV, with the hint of possibly translating some of its sections and most popular pieces of content to the medium.

@4CInsights Aaron Goldman is chief marketing officer at 4C.