Experiential

A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

Streamer uses actors and data to surprise guests during a virtual coffee-making experience 

The barista leading HBO Max's Coffee-ology experience is interrupted by a surprise intruder.HBO Max/Tool of North America
By Ian Zelaya

November 19, 2020

Since launching in May, HBO Max has explored everything from virtual workouts to date packages and physical drive-ins to promote original content during the pandemic.

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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