A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

Streamer uses actors and data to surprise guests during a virtual coffee-making experience 

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.


Since launching in May, HBO Max has explored everything from virtual workouts to date packages and physical drive-ins to promote original content during the pandemic.

For its new limited series The Flight Attendant, the streaming service faced the challenge of not only creating excitement for the dark comedic thriller starring Kaley Cuoco, but also delivering an activation that most consumers probably hadn’t partaken in before. The plot of the eight-episode series, based on the novel of the same name by author Chris Bohjalian, centers on flight attendant Cassandra (Cuoco) who wakes up in a hotel room next to a dead man with no recollection of what happened—and a feeling that she might be the killer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in