A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

Streamer uses actors and data to surprise guests during a virtual coffee-making experience 

The barista leading HBO Max's Coffee-ology experience is interrupted by a surprise intruder. HBO Max/Tool of North America

Since launching in May, HBO Max has explored everything from virtual workouts to date packages and physical drive-ins to promote original content during the pandemic.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.