A Surge in Mobile Spending Helped Digital Advertising in the U.S. Reach $72.5 Billion in 2016

IAB report shows 73% went to 10 companies

Mobile made $36.6 billion in ad revenues, accounting for more than half of the 2016 total. Getty Images

According to a new report from the Interactive Advertising Bureau, digital advertising in the U.S. totaled $72.5 billion in 2016, with the bulk of the money going to 10 companies.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.