A Study With Publicis Media Finds That Twitter Is a ‘Look at This’ Destination

81% of respondents use the social network to connect with events in the world around them

Twitter wanted to learn more about the impact of advertising on social platforms Twitter

Facebook and Instagram are “look at me” social platforms, while YouTube is where people go to learn new things and Twitter is more of a “look at this” destination, according to a recent study by Twitter and Publicis Media.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.