Global eBay Review Pits Incumbents WPP Against Publicis

Brand spent approximately $250 million last year

MediaCom first won the business in 2014. Getty Images

American ecommerce company eBay has launched a review of its global media planning and buying responsibilities in an attempt to streamline that business, a spokesperson confirmed today.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.