Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
American ecommerce company eBay has launched a review of its global media planning and buying responsibilities in an attempt to streamline that business, a spokesperson confirmed today.
Its goal is to choose a single agency to handle this work around the world.
“With eBay’s new markets organization, regional teams are working together more closely than ever,” a representative said. “Consolidating our roster of agency partners will allow us to streamline our marketing approach around the world, helping eBay clearly communicate our value proposition for consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in