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American ecommerce company eBay has launched a review of its global media planning and buying responsibilities in an attempt to streamline that business, a spokesperson confirmed today.
Its goal is to choose a single agency to handle this work around the world.
“With eBay’s new markets organization, regional teams are working together more closely than ever,” a representative said. “Consolidating our roster of agency partners will allow us to streamline our marketing approach around the world, helping eBay clearly communicate our value proposition for consumers.