A Rebrand Will Soon Remind People That Instagram and WhatsApp Are ‘From Facebook’

The social network said it wants to be clearer about its products and services

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant.

A Facebook spokesperson confirmed the changes, saying in an email, “We want to be clearer about the products and services that are part of Facebook.”

Alex Heath of The Information was the first to report on the branding change, and he also reported that the move was “met with surprise and confusion internally” by staffers at the photo- and video-sharing platform and the messaging application.

The Facebook spokesperson said it began testing the Instagram and WhatsApp rebranding during the spring, and it is now being rolled out more widely, adding that it has been discussed internally “for some time” and shouldn’t have come as a surprise to employees.




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