A Beginner's Guide to Google's Latest Ranking Factor: Core Web Vitals

How to navigate the search giant's new ranking metrics for website functionality

The fact that page speed matters when it comes to SEO is nothing new. We’ve been hearing from Google for years about how it uses page loading speed as a ranking factor, and we’ve been designing, revising and redesigning our websites ever since. Starting next year, Google is rolling out a new ranking factor that takes a more granular approach to page speed: Core Web Vitals. What does this mean for you and your website? Here’s what you need to know.