90% of Consumers Like Custom Content From Brands, According to a New Time Inc. Study

Gen Z is especially a fan of branded stories

Time Inc., publisher of People, Time and Sports Illustrated, among others, recently surveyed 17,000 people across three major age demographics (Gen X, millennials and Gen Z) to determine their feelings on custom content and how brands fit into their worlds.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}