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Another week of digital marketing stats is in the books. Check out the nine that grabbed our attention:
1. Liquor goes live
Cinco de Mayo is right around the corner, and we got exclusive data on a livestreaming campaign Jose Cuervo did last year for the occasion. The brand worked with the company Livestream, which offers events marketers hardware and software tools to share their happenings live online. Jose Cuervo’s 45-minute Cinco de Mayo concert got 73,000 live views in real time.