The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.
- Focusing on follower quantity. The number of followers isn’t important; your business will see a much greater return if you target those users that care about your marketing.
- Irregular posting of unengaging content. 176 million people buy products online every year, and sporadic, lacklustre content will not persuade them to buy your products.