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In one of the Super Bowl LI’s more interesting advertising entries, 84 Lumber wasn’t afraid to push buttons about President Trump’s immigration policies with its ad. The move garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately and, at press time, was still down.
The site, Journey84.com, invited viewers to continue the spot as a short film. It’s an immigration-themed storyline that involves a mother and daughter’s journey to legal status in the U.S.