84 Lumber’s Provocative Super Bowl Ad Caused Its Website to Crash

Spot about immigration gets big buzz from the Big Game

In one of the Super Bowl LI’s more interesting advertising entries, 84 Lumber wasn’t afraid to push buttons about President Trump’s immigration policies with its ad. The move garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately and, at press time, was still down.

@Chris_Heine Christopher Heine is a New York-based editor and writer.