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Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and appliances.
To help clients manage the show floor, agencies and publishers put together curated tours to feature the crème de la crème of companies that targe specific clients. For example, Mindshare’s hourlong tour stopped at 16 booths from major brands like Sleep Number, which is relaying biometric data about sleep from connected mattresses to health apps, and smaller startups that analyze air-quality data.
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