Super Bowl LI has dominated the digital marketing data conversation this week. Check out the eight stats that grabbed our attention eye below.
1. Constructive results
Building supplies retailer 84 Lumber garnered 58.7 percent of all U.S. Google desktop text ad clicks on 154 Super Bowl-related keywords during Sunday, per AdGooroo. Intriguingly, the brand used its spot to recruit new employees, and its search ads involved messaging for folks to “Contact a Recruiter.”
2. Brewing Snapchat success
For Super Bowl LI, from Feb. 1 through Feb. 8, Anheuser-Busch ran an interactive game in Snapchat’s NFL content and across the app’s other Discover channels, which are used by a few dozen publishers like ESPN, Bleacher Report and Vice.