7 Ways Consumers Are Getting Innovative on Social Platforms

Advisory Board member Will Platt-Higgins of Facebook weighs in on how users are taking to its apps during quarantine

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime minister’s message was: “Don’t visit your parents.” Who could’ve imagined?