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Not sure about where to start when it comes to branding yourself on Twitter? These 7 tips will get you started building and maintaining your brand in 140-characters or less.
1. Don’t change your username.
The first thing you need to do when creating a Twitter account is choose a username – and you need to make sure it’s one that will stick. Businesses are wise to use their business name, and individuals usually use a variation of their full name.