7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

Opinion: Earned media value should go the way of Klout

Black-box one-metric numbers provide comfort but are meaningless MicroStockHub/iStock

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100.

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