We all want to be experts at something. It feels good to know that, yes, you do know what you’re talking about; that you can drop in an “actually” and actually be correct.
And in a social media age, when we flock to sites to share our knowledge, we want to be graded. We want that dopamine rush of people liking and faving and retweeting and sharing our expertise. Nothing feels good as a tweet that goes viral.
This was the both the beauty and grossness of Klout, a company that measured, well, you. You got to show you were GREAT at something—even if that something wasn’t really something to be an expert in. For example, as you’ll see below, Klout tells me that I am an expert in Phish (yes!), but also baths and showers (I mean, I do take a shower every day?).
All you needed to do was link your digital life to the platform. No longer. Today, in a blog post, the company’s CEO Pete Hess announced that Klout would be no more; it would cease to be; it expired and gone to meet its maker.
Hess announced that Klout’s last day will be May 25, 2018, which also happens to be the day that the General Data Protection Regulation (GDPR), Europe’s consumer data privacy regulation, goes into effect. We contacted Lithium, the parent company that bought Klout in 2014 for $200 million, on whether there was a connection to closing down the site and the new law, and Hess said in an email that the company is focused on “digital customer care solutions”, and “[g]iven that strategic focus, Klout no longer made sense as a standalone service. The upcoming deadline for GDPR implementation simply expedited our plans to sunset Klout.”
In honor of Klout’s termination, here is the Adweek newsroom’s Klout scores.
We are all experts in something. Even if that one thing is Bill Cosby.