Performance Marketing

7 Quiz Tools to Engage With Customers

Headshot of Kat Powers
By Kat Powers

What marketing tool are you most like?

Are you the number-crunching analytics tool or the dreamy content creating tool reaching for the stars? Are you using quizzes to engage your audience?

The New York Times’ most popular story of 2013 was not an article. It was a quiz: “How Y’all, Youse and You Guys Talk” was bigger than junk food or Angelina Jolie’s medical choices. We all want to know if we’re more like Harry Potter or Voldemort, Cinderella or Snow White, Alexander Hamilton or Thomas Jefferson.

As wonderful a tool as quizzes can be, you may not be using them to reach your greater marketing goals — they can be used to mine information about your customers, how they think and feel, and to capture data to add to a fuller customer view.

These

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Headshot of Kat Powers

Kat Powers

Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.

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