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After the Fourth of July, the world of digital marketing slowly warmed up last week. Here are seven stats that caught our eye.
1. Prime research sites
Amazon Prime Day, which lasts 30 hours, starts tonight. And according to a new survey from Bazaarvoice, Walmart (46 percent) and Target (40 percent) are the top two online retailers that Americans will research before buying an item via the ecommerce giant.
2. Digital skivvies
Creative commerce services provider Corra surveyed 1,000 adults about their spending habits and found that 39 percent of females would rather buy their intimates online than at a store, representing the highest percentage of women in that digital-versus-offline comparison for any product category.