Social Pro Daily Why 61% of Consumers Unfollow Brands on Social Media Social profiles provide rich consumer interest data that brands need to use to build substantive social media connections. By Kimberlee Morrison June 5, 2014 Kimberlee Morrison Recommended articles {"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}