6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And because merchandisers haven't adjusted to the mobile age, they are leaving massive amounts of money on the table when it comes to cooperative advertising.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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