Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year—it grew 40 percent in 2014—even those legacy media brands who previously resisted the shift to digital have largely abandoned their opposition.
Research from Borrell Associates said that while some traditional media companies are only "selling a little digital stuff because it's easy but not really believing there's good money in it," many brands have "seen the light" and are investing heavily in creating more digital offerings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in