Performance Marketing

6 Multichannel Analytics Tools to Measure Your Efforts

Headshot of Kat Powers
By Kat Powers

What gets measured gets managed, the saying goes, and that’s critical when you’re putting a message across multiple channels. For all the staff time on graphics, social media messaging, newsletters, phone calls and push notifications, are you getting back what you need?

In the marketing technology world there’s now a digital trail for every transaction, and tools that help take all that information, code it in a way that makes sense for your business so you can make good decisions.

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Headshot of Kat Powers

Kat Powers

Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.

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